CLIENT: Princess Cruises
ROLE: Lead Illustrator, Mural Design, Concept Development
THE BRIEF: Create a mural for the sports court on the Discovery Princess cruise ship that represents the destinations Princess Cruises brings its guests to—while also serving as a dynamic visual for social media moments and onboard photo ops.
The Process
The project began with rough sketches and visual inspiration boards to explore style and tone. I proposed a postcard-inspired illustration concept, using stylized landmarks from Princess destinations around the globe. The artwork was created in Adobe Illustrator as a scalable vector but enhanced with custom layered textures to evoke a painted, tactile feel.
I used Photoshop mockups, built from ship reference photos, to test composition and scale in context. These mockups were crucial for adjusting the layout around physical obstructions and ensuring the artwork would read clearly at full scale.