THE BRIEF: Design a show poster for the new production debuting on Sun Princess, to be featured on digital signage outside the Princess Arena and throughout the ship. The poster should build anticipation and excite guests to attend the show.

THE PROCESS: To develop the show poster, I partnered closely with the entertainment team to align on the creative direction and capture the emotional tone of the production. Through collaborative discussions, we established a clear visual language that reflected the show’s atmosphere and appeal. I created a mix of original design elements and curated stock imagery, using Adobe Photoshop and Illustrator to build a dynamic and engaging composition. The result was a vibrant, eye-catching poster that successfully communicated the energy of the performance and enticed guests to attend.